Amanda Freitag is best known as America's fan-favorite judge on The Food Network’s hit series, Chopped. She has an elite and diverse culinary background as a chef in New York City, and has traveled the world immersing herself in new cultures, traditions, and foods in search of inspiration.
The Project: To streamline Amanda's social media efforts, develop consistent and engaging content streams, and develop new branding strategies to make her even more marketable, especially within the digital space.
The Solutions: Together, we: developed a robust content calendar system to establish a simple, repeatable posting process; redesigned all of her social media pages; ideated multiple creative content series and produce them in monthly video shoots; launched IGTV and YouTube channels; designed and refined her marketing collateral to better pitch to brand partners; continue to evolve Amanda's content strategy to better connect with her fans and position her for marketable opportunities.
With monthly production shoots and a robust creative calendar in place, the content machine we've created is running at full tilt. We have lofty goals and a huge variety of plans set for 2020, but we've already seen great results.
produced over the course of six NYC filming days (and counting)
compared to monthly analytics prior to our engagement
on YouTube and IGTV set record fan engagement and earned industry-wide attention
in the first six months of executed content strategy