Visit Philadelphia (Visit Philly) is the region’s official tourism marketing agency with the mission of building Greater Philadelphia’s image, driving visitation and boosting the economy.
The Project: To help drive social media strategy and develop highly engaging content campaigns over the course of six months, including summer launch programming, Philadelphia Pride activations, weekly event roundups, and other content as needed.
The Solutions: Together, we: launched multiple end-to-end creative campaigns, organized robust creative briefs, supported the announcement of the industry's annual tourism numbers, created thousands of social media posts, launched new social platforms, defined a new and innovative YouTube strategy, developed future content programs including a celebrity-studded video series, and so much more.
See some of the highlights below.
During my time with Visit Philly, we worked hard to celebrate the people within our city as a way to attract those outside of it. The feedback we got from hyperlocal content was incredibly positive and turned proud residents into vocal advocates.
compared to monthly analytics prior to our engagement
for our 2019 Pride activation (Road to Stonewall) – won Gold in the dotCOMM Awards for Travel Video
in partnership with Philly organizations like Wawa Welcome America and the Philadelphia Union through IG Story
to Visit Philly-owned web pages through effective cross-posting
